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kechengzhangjie |
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Overall Weekly Plan for Covering Specific Topics(tentative): |
Week |
Tuesday |
Thursday |
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Topic |
Reading |
Topic |
Reading |
|
1 |
●course outline ●introduction tocase/business visit analysis |
slides |
●overview of marketing |
chapter 1 |
2 |
体育外围appcase presentation and Presentation on Business Visit(BV) |
Case: 1(G) BV:Organic Products(G) |
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3 |
●developingmarketing strategies and plans |
chapter 2 |
体育外围app●managing marketing information to gain customer insights: connecting with customers |
体育外围appchapters 3&4 |
4 |
Case Presentation andBV |
Case: 2(G) BV:Any NewProduct(G) |
●understandingconsumer and business buyer behaviour ** September 29, Saturday |
chapters 5&6 |
5 |
National Holidays |
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6 |
case presentation and Presentation on Business Visit (BV) |
Case:3 (G) BV:Nature Beauty Products(G) |
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7 |
●Segmentation, Targeting, and Positioning(Quiz 1) **To announce an Individual Assignment |
chapter 7 |
●developing and managing products and services |
体育外围appchapters 10&11 |
8 |
Case Presentation andBV **Due date: Individual Assignment |
Case:4 (G) BV:Luxury Watches (G) |
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9 |
Mid-term Exam (in class) |
●brand strategy and management |
体育外围appchapters 8&9 |
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10 |
Case Presentation andBV |
Case:5 (G) BV:Cars(G) |
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11 |
体育外围app●pricing: understanding and capturing customer value |
chapter 12 |
●marketing channels:retailing and wholesaling |
体育外围appchapters 13&14 |
12 |
Case Presentation andBV |
Case:6 (G) BV:Cell Phones(G) |
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13 |
●Advertising,Personal Selling and Sales Promotion(Quiz 2) |
chapters 15&16 |
体育外围app●direct, online, social media, and mobile marketing ●the global marketplace |
体育外围appchapters 17&18 |
14 |
Case Presentation andBV |
Case:7 (G) BV:Fashion Products (G) |
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15 |
●group presentations |
体育外围app●group presentations |
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16 |
●group presentations |
zhujiangjiaoshi
课程负责人及主讲教师海外经历 |
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姓名 |
性别 |
职称 |
国外留学/进修国家及院校 |
留学/进修时间及时长 |
学习/进修内容 |
|
kechengfuzeren |
tenglefa |
nan |
jiaoshou |
jianada/kanggediyadaxue |
21nian |
shichangyingxiaoxueboshi |
zhujiangjiaoshi(1) |
xuyunqian |
nv |
jiangshi |
yingguo/bominghandaxue |
9nian |
jingjixueboshi |
zhujiangjiaoshi(2) |
zhanghonghong |
nv |
jiangshi |
体育外围appxinxilan/huilingdunweiduoliyadaxue |
4nian |
shichangyingxiaoxueboshi |
zhujiangjiaoshi(3) |
wuyuanyuan |
nv |
fujiaoshou |
yingguo/lundunguowangxueyuan |
1nian |
fangwenxuezhe |
zhujiangjiaoshi(4) |
panyigang |
nan |
jiaoshou |
meiguo/gelunbiyadaxue |
shichangyingxiaoxueboshi |
|
zhujiangjiaoshi(5) |
zhaoguangzhi |
nan |
fujiaoshou |
meiguo/jialifuniyadaxue |
shichangyingxiaoxueboshi |