体育外围app

科学研究

品牌战略与管理创新研究基地

来源:体育外围app _showDynClicks("wbnews", 1655773608, 5829)

pinpaizhanlveyuguanlichuangxinyanjiujidishi2018nianhuopidejiangsushenggaoxiaozhexueshehuikexuezhongdianyanjiujidi。gaijidishiyijiangnandaxueshangxueyuantenglefajiaoshoujiqiyanjiutuanduiweiyanjiuzhuti,yinjinhaineiwaipinpailingyuzhuanjia,zaijiangnandaxueyuyuwuxishigongshangxingzhengguanlizongjuhezuogongjiandeshijiyanjiujidi“wuxipinpaiyanjiuzhongxin”dejichushang,jianliqilaidejinmixingxueshuyanjiutuandui。

pinpaizhanlveyuguanlichuangxinyanjiujidishijiangnandaxuechengdanzhikugongnengdezhongyaopingtai,shiyudifangjingjijinxingchanxueyanduijiedezhongyaochuangkou。jidiyipinpaizhanlveheguanlichuangxinyanjiuweidaoxiang,yiguanlixue、shichangyingxiaoxue、xiaofeizhexingwei、xinlixue、shehuixuedengduoxuekeweijichu,zhiliyutuidongpinpaizhanlveyuguanlichuangxindelilunyanjiuyuxianshiyingyong。jidiyiyanjindexueshuyanjiuyijixueyizhiyongdewushitaidu,zaipinpaijiansheyushehuifuwudengfangmianduijieqiyexuqiu,weituidongqiyepinpaifazhanhechuangxinnenglitishengtigongzhilizhichi,weizhengfuquyupinpaidazaohezhengcecuoshichutaitigonglilunzhichiyuzhengcejianyi,dazaojuyouguojiyingxianglidepinpaizhiku。

体育外围apppinpaizhanlveyuguanlichuangxinyanjiujidifuzerenjiangnandaxueshangxueyuanyuanzhangtenglefajiaoshou,shijianadaguierfudaxuezhongshenzhengjiaoshou、jiangsushengwenhuachuangxin(alei)“shuangchuangrencai”、wuxishilingjunrencai,yijiduozhongsscixueshuqikanzazhideteyuebianji。jidixianyouxiaoneihexinyanjiurenyuan10ren,qizhongjiaoshou2ren,fujiaoshou2ren,xiaopinjiaoshou3ren,jiangshi3ren。yanjiutuanduichengyuanzhongyou9renjuyouboshixuewei,qieqizhong8weijuyouhaiwaiyanxuejingli。jidichengyuanyixueshuzhiquweiniudai、yikeyanxiangmuweiyituo,zaikaizhanxiangguanxiangmuyanjiuzhongmiqiehezuo,duiwunianlingtiduiheli,xueshuzhuanzhanghubu,shiyizhijubeiqiangjingkeyangongguannengli、jingchengtuanjiedejinmixingyanjiutuandui。muqianjidizhuyaochengyuanjunzhuchihuozuoweizhuyaochengyuancanyuguoshengbujiyishangketi,juyoulianghaodetuanduiyishiheyanjiunengli。

体育外围apppinpaizhanlveyuguanlichuangxinyanjiujidilizuzhongguoyujiangsushengshiji,zhongdiandui“pinpaizhanlveyuzuzhiguanli”、“pinpaishejiyuzichanpinggu”、“pinpaiguanxiyushuzihuayingxiao”、“pinpaiyunyingyuguanlichuangxin”guanjianwentijinxingdiaoyanhexitongdiyanjiu,bingqudeleyipiyoujiazhideyanjiuchengguo。yanjiujidiyifangmianjijikaizhanqiyepinpai、chanyejiqunpinpaihechengshipinpaideyanjiu,jujiaozhidingpinpaizhanlve、shejihezhixingpinpaiyingxiao、pingguhequanshipinpaijixiaoyijitishengheweixipinpaizichan;lingyifangmianzhuazhushuzihuashidaijingzhunyingxiao、xinmeitiyingxiaodexinqushi,yixiaofeizhexingweililunhejuecemoxingzuoweililunyiju,chongfenguanzhudashujuxinshidaibeijingxiajiyuwangluozhengheshujudexiaofeizhexingweiyanjiu,yunyongshiyanfangfa、pachongruanjian、mianbanshujudengduozhongshouduanfenxidashujushidaixiaxiaofeizheleixing、goumaipinlv、chengshoujiage、cuxiaofangshi、gouwumoshiyushangpinpinlei、shouhoufankuiyugoutongdeng,yiqiweiqiyezaipinpaichuanbofangmianzhidingqieshiyouxiaodepinpaiheyingxiaocelvetigonglilunzhichi。

jinnianlai,jidizhuyaochengyuanxianhouhuodeguojiazirankexuejijinzhongdianxiangmu、guojiazirankexuejijinmianshangxiangmu、guojiashehuikexuejijinyibanxiangmu、jiaoyuburenwenshekejijinxiangmu、jiaoyuburenwenshehuikexueyanjiuqingnianjijinxiangmu、jiangsushengshuangchuangrencaijihua、jiangsushengshekejijinzhongdaxiangmu、jiangsushengguihuabanshehuikexuejijinxiangmu,yijigeleihengxiangxiangmusanshiyuxiang。jidichengyuanzaipinpaiyanjiuyuguanlichuangxinfangmianyijingqudeyipizhongyaodejieduanxingchengguo,zai《journal of international business studies》、《journal of business ethics》、《journal of advertising research》、《journal of business research》、《journal of international management》、《eating behaviors》dengbenlingyuguojidingjianhezhumingqikanfabiaolunwen,zaifabiaode21piansscilunwenzhong,i qu9pian,xianhouhuodewuxishiruankexueyouxiuketiyidengjiang、wuxishizhexueshehuikexueyouxiuchengguoerdengjiang、sandengjiang,jiangsushengshekeyingyongyanjiujingpingongchengjiangyouxiuchengguosandengjiangdengjiangxiangduoxiang。

依托学院: 商学院

首席专家: 滕乐法

主要研究方向1: 品牌战略与组织管理

主要研究方向2: 品牌设计与资产评估

主要研究方向3: 品牌关系与数字化营销

主要研究方向4: 品牌运营与管理创新

体育外围app