体育外围app

师资队伍

张红红

体育外围appxibie: shichangyingxiaoxi

zhicheng: jiangshi

lianxifangshi: honghong.zhang@thuchanh.net

科学研究: 研究方向:
社会影响,网络营销,新产品扩散

科研论文:
[1]    Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong Thye; Dai, Xin (2018). When are influentials equally influenceable? The strength of strong ties in new product adoption. Journal of Business Research, 82(1), 160-170. (SSCI)
[2]    Zhang, Honghong; Goh, Tiong Thye. Are Female Consumers more Influenceable than Male Consumers? Gender Differences in Susceptibility to Social Influence in New Product Adoption, 2019 Annual Conference of JMS, Chengdu, China, 2019.10.25-10.27
[3]    Zhang, Honghong; Goh, Tiong Thye; Sun, Ge. Opinion Leadership and Susceptibility to Social Influence in New Product Adoption: The Moderating Role of Density, 2018 AMA Summer Academic Conference (Summer AMA), Boston, USA. 2018.08.10-08.12
[4]    Zhang, Honghong. Susceptibility to Social Influence in New Product Adoption: Does the Network Position Matter? 2018 China Marketing International Conference, Shanghai, China. 2018.7.20-2.18.7.22
[5]    Zhang, Honghong; Goh, Tiong Thye; Fam, Kim Shyan. Opinion leadership and susceptibility to social influence in new product adoption: Does tie strength matter? 2015 AMA Summer Academic Conference (Summer AMA), Chicago, USA. 2015.08.14-08.16
[6]    Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong Thye. Social influence in new product adoption: The moderating effects of gender and degree centrality, 2015 Academy of Marketing Conference, Limerick, Ireland, 2015.07.07-07.09

科研课题:
教育部人文社会科学研究基金青年项目(20YJC630204),2020.01-2022.12,主持
江苏高校哲学社会科学研究项目(2019SJA0760),2020.01-2022.12,主持

体育外围appzhujiangkecheng: benkesheng: shichangyingxiaoxue,consumer behavior,marketing research

  • 教师简介
  • 科学研究
  • 主讲课程
  • 张红红,女,博士,讲师

    Victoria University of Wellington,市场营销学博士(2012-2016

    Swinburne University of Technology,访问学者(2006-2007

     

  • 研究方向:
    社会影响,网络营销,新产品扩散

    科研论文:
    [1]    Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong Thye; Dai, Xin (2018). When are influentials equally influenceable? The strength of strong ties in new product adoption. Journal of Business Research, 82(1), 160-170. (SSCI)
    [2]    Zhang, Honghong; Goh, Tiong Thye. Are Female Consumers more Influenceable than Male Consumers? Gender Differences in Susceptibility to Social Influence in New Product Adoption, 2019 Annual Conference of JMS, Chengdu, China, 2019.10.25-10.27
    [3]    Zhang, Honghong; Goh, Tiong Thye; Sun, Ge. Opinion Leadership and Susceptibility to Social Influence in New Product Adoption: The Moderating Role of Density, 2018 AMA Summer Academic Conference (Summer AMA), Boston, USA. 2018.08.10-08.12
    [4]    Zhang, Honghong. Susceptibility to Social Influence in New Product Adoption: Does the Network Position Matter? 2018 China Marketing International Conference, Shanghai, China. 2018.7.20-2.18.7.22
    [5]    Zhang, Honghong; Goh, Tiong Thye; Fam, Kim Shyan. Opinion leadership and susceptibility to social influence in new product adoption: Does tie strength matter? 2015 AMA Summer Academic Conference (Summer AMA), Chicago, USA. 2015.08.14-08.16
    [6]    Zhang, Honghong; Fam, Kim Shyan; Goh, Tiong Thye. Social influence in new product adoption: The moderating effects of gender and degree centrality, 2015 Academy of Marketing Conference, Limerick, Ireland, 2015.07.07-07.09

    科研课题:
    教育部人文社会科学研究基金青年项目(20YJC630204),2020.01-2022.12,主持
    江苏高校哲学社会科学研究项目(2019SJA0760),2020.01-2022.12,主持
  • 本科生: 市场营销学,Consumer Behavior,Marketing Research
体育外围app